Building Your Brand Bridge

Helping you create a clear path with your content so your audience knows who you are, connects with you, and becomes your customer.


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Brand Strategy and Marketing Insights

Are People Missing Your Point?

By Lee Brinckley | September 6, 2017

In March 2016, I took the leap into full-time consulting. I registered Lee Forrest Consulting as an LLC and began stepping down a path that I had never gone down before. There are two main reasons for doing this. 1) I was working at a small digital marketing company with a small salary mainly doing…


Being “Cool” Is Not a Lasting Experience

By Lee Brinckley | August 25, 2017

Looking back to your school days (elementary, high school, college), you probably can remember the “cool” kids…the ones that built their identity around the latest trends from video games to clothes. I admit, at times, I tried to be a “cool” kid with hair, clothes, music, and, sad to say, friends.…


Why Doesn’t Seth Godin Tell Me Exactly HOW to Be a Purple Cow?

By Lee Brinckley | August 24, 2017

I am currently reading Seth Godin’sPurple Cow”. I am enjoying his book and I figured I would because I enjoy reading his blog. There are…


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