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Digital Strategy Insights, Trends and Beyond

How Did Strategy Become a 1-2-3 Process?

August 21, 2017

Why is it that many agencies talk about strategy…a digital strategy, a mobile strategy, a marketing strategy…but very little time is actually spent on strategy. Instead, the strategy is a boilerplate template of how things will be done…we will use Wordpress for the website, we’ll set you up profiles…

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How Much Do You Value Customer Service?

August 17, 2017

Yesterday was a hot day. Not too hot, but hot enough to be miserable without working ac. Naturally, I called an AC company that I have used before. They came out when they said they would, they diagnosed the issue and fixed it without upselling or pointing out other “issues”. The technician was very…

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Why Do We Stereotype?

August 15, 2017

We all do it. We meet someone or see someone in the media and many times put them into a neat, little box based after a 30 second engagement…a person is a Republican, so they must be a Trump fan. A person is a protester, so they must be a lawbreaker. A person lives in a very nice, big house, so they…

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Jackson Pollock, Cats and Beer

August 14, 2017

I am an eclectic person when it comes to the things I enjoy in life. With music, I may listen to the Battlefield 1 soundtrack from the Xbox One game or the metalcore band, August Burns Red. Another day, I might listen to Benny Goodman or to the Cats Broadway. When it comes to art, I love Jackson Pollock’s…

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Drowning in the Sea of Experts

August 11, 2017

“... it is the greatest of all mistakes to begin life with the expectation that it is going to be easy, or with the wish to have it so.” 

― Lucy LarcomA New England Girlhood

I read this quote and while on Twitter this morning started thinking about…

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