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Brand Strategy and Marketing Insights

Are People Missing Your Point?

Lee Brinckley | September 6, 2017

In March 2016, I took the leap into full-time consulting. I registered Lee Forrest Consulting as an LLC and began stepping down a path that I had never gone down before. There are two main reasons for doing this. 1) I was working at a small digital marketing company with a small salary mainly doing…

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Being “Cool” Is Not a Lasting Experience

Lee Brinckley | August 25, 2017

Looking back to your school days (elementary, high school, college), you probably can remember the “cool” kids…the ones that built their identity around the latest trends from video games to clothes. I admit, at times, I tried to be a “cool” kid with hair, clothes, music, and, sad to say, friends.…

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Why Doesn’t Seth Godin Tell Me Exactly HOW to Be a Purple Cow?

Lee Brinckley | August 24, 2017

I am currently reading Seth Godin’sPurple Cow”. I am enjoying his book and I figured I would because I enjoy reading his blog. There are…

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Strategy-First Starts with Serving People

Lee Brinckley | August 23, 2017

I don’t think it is a surprise to anyone that we are living in a very self-centered culture. In fact, I would say that we are living in the Self-Serving era of American culture…just like the Progressive era or the Industrial era. With consumerism at our fingertips…literally, we want things now, we…

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How Did Strategy Become a 1-2-3 Process?

Lee Brinckley | August 21, 2017

Why is it that many agencies talk about strategy…a digital strategy, a mobile strategy, a marketing strategy…but very little time is actually spent on strategy. Instead, the strategy is a boilerplate template of how things will be done…we will use Wordpress for the website, we’ll set you up profiles…

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