Loading...

What We Do

Learn How We Help Organizations Build Brand Bridges

The Process of Building Your Brand Bridge

Have you ever compared your brand to a bridge? Just like a bridge, your brand is the gateway to your audience, and just as a properly constructed foundation needs to be laid before the bridge can be built, your brand must have a foundation. I believe there are four elements to the foundation of a brand bridge.

Your most unhappy customers are your greatest source of learning.

Bill Gates
Sometimes we are so close to our product or service that we do not realize we are confusing or alienating our audience. We need to step back and think like them, otherwise we will continue to create obstacles on our brand bridge that cause our audience to turn away.
To help your organization to think like your audience, I sit down with your team and go through a series of discovery exercises. The discovery exercises help you stand in your audiences shoes, see as they see, and feel as they feel to break the pattern of assumption. You'll value your audience in a new way.

Our business is infested with idiots who try to impress by using pretentious jargon.

David Ogilvy
Our audience is not interested in big words, how we are better than our competition, or how great we are. They want to know if we can solve their problem and meet their needs. If they can't tell from our message that we can help them, they'll move on even if we have the coolest designs and campaigns.
My goal is to help you simplify your message so when your audience steps on your brand bridge (i.e. via website, social media, email, direct mail, etc), they understand who you are, connect with you and become your customer. When you get rid of unnecessary and distracting content, you will see growth.

If you can’t explain it to a 6-year old, you don’t know it yourself.

Albert Einstein
Sometimes are call-to-actions can be too clever or confusing. Your audience is interested in your product or service, but they are hesitant to engage because they are not sure what they are supposed to do o what they are going to get. Out of confusion, they move on.
When you think like your audience, you understand how to properly engage them. I help you create clear call-to-actions on the right platforms. Clear call-to-actions build confidence in their decision to engage and trust in your brand. You are not looking for a sale, but a loyal customer.

We need to stop worrying about proving the value of design and just focus on outcomes that provide value.

Denis Weil
Do people remember you because you had a very creative campaign or because you solved their problem and met their need? Creativity is very important, but that alone does not turn people into loyal customers. Your call to action needs to create a user experience that brings them back time and time again.
How do we do this? We set goals commonly known as key performance indicators (KPIs). We measure the user behavior data gathered from our call to actions and other sources to determine if we are creating the right memorable user experience. Since brand marketing is a process, this data helps us keep a clear path open on our brand bridge.

Consulting Services

There are many wonderful methods, services and tools to help build your brand bridge and share your message. We are agnostic which means we don't always use the same method, service or tool for everyone. We determine which tools will maximize the strength of your brand bridge.

Brand Strategy

  • Brand Identity
  • Social Media
  • Advocacy Campaigns
  • Brand Reputation
  • Inbound Marketing
  • Outbound Marketing
  • Strategy Workshops and Training
  • Personas

Content Marketing

  • Blogging
  • Website Content
  • Landing Page Content
  • Social Media Content
  • Video Content
  • Advocacy Content
  • Search Engine Optimization
  • Social and Digital Ads

Creative

  • Website Design and Development
  • Social Media Branding
  • Video and Animation
  • Infographics
  • Data Visualization
  • Traditional Creative Design