Have you ever compared your brand to a bridge? Just like a bridge, your brand is the gateway to your audience, and just as a properly constructed foundation needs to be laid before the bridge can be built, your brand must have a foundation. I believe there are four elements to the foundation of a brand bridge.
Your most unhappy customers are your greatest source of learning.
Our business is infested with idiots who try to impress by using pretentious jargon.
If you can’t explain it to a 6-year old, you don’t know it yourself.
We need to stop worrying about proving the value of design and just focus on outcomes that provide value.
There are many wonderful methods, services and tools to help build your brand bridge and share your message. We are agnostic which means we don't always use the same method, service or tool for everyone. We determine which tools will maximize the strength of your brand bridge.